View Clinical Trial (Medical Research Study)
Influencing Employer Purchasing Behavior
| City: |
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Denver |
| State: |
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Colorado |
| Zip Code: |
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80226 |
| Conditions: |
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Depression |
| Purpose: |
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Randomized trials demonstrate that depression management products can improve clinical and
organizational outcomes sufficiently for selected employers to realize a return on
investment. Rather than usual care marketing which uses voltage-enhanced promises to sell
voltage-diminished products, the investigators designed an evidence-based (EB) intervention
to encourage employers to purchase a depression management product that offers the type,
intensity and duration of care shown to provide clinical and organizational value. In an
RCT designed to examine employer benefit purchasing behavior of depression products in 360
employer members of over 20 regional business coalitions, the research team proposes: (a) to
compare the impact of evidence-based (EB) to usual care (UC) presentations on employer
benefit purchasing behavior, and (b) to identify mediators and organizational moderators of
intervention impact on employer benefit purchasing behavior.
This study addresses what policy analysts argue is one of the most pivotal problems in the
translation of evidence-based care to 'real world' settings: whether purchasers can be
influenced to buy health care products on the basis of value rather than cost. In the
likely event that EB > UC, the study will provide encouragement to use an evidence-based
approach to market new health care products to private payers on the basis of the product's
clinical and organizational value. UC may achieve comparable outcomes to EB if the limiting
factors in benefit purchasing are organizational, purchasing group and vendor constraints
that no intervention can meaningfully modify. Support for this scenario would encourage
the targeted marketing of new products to coalition members with empirically identified
organizational, purchasing group and vendor characteristics, using usual care strategies.
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| Study Summary: |
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| Criteria: |
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Inclusion Criteria:
- Coalitions who belong to the National Business Coalition on Health are eligible if:
- they have 30+ employer purchasers/affiliates as members
- they act as more than purchasing agents
- (3)they did not participate in the research team's preliminary studies on this
topic.
- Employers of participating coalitions are eligible if:
- they are a public or private organization providing health care benefits to 100+
domestic employees
- they have not purchased a depression management product in the past two years.
Exclusion Criteria:
- None
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| NCT ID: |
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NCT01013220 |
| Primary Contact: |
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Principal Investigator
Kathryn Rost, PhD
Florida State University College of Medicine
Donna Marshall, MBA
Phone: 303-922-0939
Email: donna.marshall@cbghealth.org
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| Backup Contact: |
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N/A |
| Location Contact: |
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Denver, Colorado 80226
United States
There is no listed contact information for this specific location.
Site Status: Recruiting |
| Data Source: |
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ClinicalTrials.gov |
| Date Processed: |
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June 18, 2013 |
| Modifications to this listing: |
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