Expired Study
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Philadelphia, Pennsylvania 19104


In this study, the investigators ask the question: can incentivizing smaller, less costly behaviors—like just getting yourself dressed to go to the gym—be more effective (and palatable) than incentivizing the larger goal directly?

Study summary:

To test this hypothesis, the investigators will randomly assign participants to one of three experimental conditions: (1) control, (2) dress for success (low effort), and (2) exercise for success (high effort). The investigators' hypothesis is that incentivizing a low effort, indirect/workout-related behavior (i.e., "dressing for success") will be more effective in motivating workouts than the control, despite a lack of economic incentive for the workout itself. Additionally, the investigators will compare workout levels for groups 2 and 3; if there is no difference between the two groups (or if 2 has higher exercise rates than 3), this would suggest that indirect incentives may be as effective as direct ones.


Inclusion Criteria: - those who opt-in to the recruitment email to all of the investigators' corporate partner's users. Exclusion Criteria:



Primary Contact:

Principal Investigator
Katherine L. Milkman, Ph.D.
University of Pennsylvania

Backup Contact:


Location Contact:

Philadelphia, Pennsylvania 19104
United States

There is no listed contact information for this specific location.

Site Status: N/A

Data Source: ClinicalTrials.gov

Date Processed: January 21, 2020

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