The Clinical Ad Network is a form of clinical trial digital advertising that uses targeted Pay-Per-Click (PPC) advertising to increase visits to your study listing and patient referrals. It leverages the millions of people who utilize search engines like Google to find clinical trials and health information on the Internet.

Benefits of the Clinical Ad Network

  •   Increase exposure for your study listing
  •   Utilize our expertise in PPC marketing for the clinical trials industry
  •   We have been running effective PPC campaigns for over 10 years
  •   Our simplified pricing makes it easy to plan PPC advertising into your budget
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How does the Clinical Ad Network work?

ClinicalConnection creates highly-targeted, text-based study ads that display online to people who enter relevant keywords into search engines like Google. These ads are designed to use your advertising dollars strategically and efficiently. They will only be shown to people in and around your study market who are searching for health or clinical trial information relating to your study indication. Clinical trial digital advertising is an effective way to get your ad in front of relevant candidates who may be interested in joining your study.

Here's an example for an Alzheimer's disease study in Phoenix: When someone in metro Phoenix navigates to Google and types in search terms (keywords) such as "Alzheimer's," "Alzheimer's studies," "memory research," etc., they will be shown an ad similar to the one below. The ad will show that an Alzheimer's study is available and will invite the viewer to click on the ad to learn more. By clicking, they are redirected to your Alzheimer's study listing on where they can review the study listing and be referred to your study site.

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The Clinical Ad Network is included with all pricing plans options except for Basic. The Clinical Ad Network is based on the standard Pay-Per-Click advertising model where a fee is automatically paid to the search engine (e.g., Google) each time someone clicks on your study ad. The actual fee paid to the search engine can vary based on the keywords and location targeted. Specifically, keywords and locations that are more competitive have a higher fee per click. We’ve made pricing simple for you by creating different budget levels that all effectively drive traffic to your study listing.

Learn More about pricing plan options.

We create a customized digital advertising campaign that spreads your budget and management fee across a 30-day period. Each time someone clicks on one of your ads, they are automatically taken to your study listing and can express interest by providing their contact information. You will then receive a referral alert and can contact the potential study participant for screening and enrollment. Don't worry, we'll never exceed your monthly budget, which resets each month so you can continue to receive referrals as long as your campaign is active.

When you log into your account and post your study, you can select the appropriate pricing plan for your budget. Active studies may also be upgraded by calling 1-800-887-0639 or sending an email to indicating the study ID and pricing plan you would like to use.

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