The Clinical Ad Network is an additional service that uses targeted Pay-Per-Click (PPC) advertising to increase visits to your study posting and patient referrals. It leverages the millions of people who utilize search engines like Google to find clinical trials and health information on the Internet.
Benefits of the Clinical Ad Network
- Increase exposure for your study listing
- Utilize our expertise in PPC marketing for the clinical trials industry
- We have been running effective PPC campaigns for over 10 years
- Our simplified pricing makes it easy to plan PPC advertising into your budget
How does the Clinical Ad Network work?
ClinicalConnection creates highly-targeted, text-based study ads that display online to people who enter relevant keywords into search engines like Google. These ads are designed to use your advertising dollars strategically and efficiently. They will only be shown to people in and around your study market who are searching for health or clinical trial information relating to your study indication.
Here's an example for an Alzheimer's disease study in Phoenix: When someone in metro Phoenix navigates to Google and types in search terms (keywords) such as "Alzheimer's," "Alzheimer's studies," "memory research," etc., they will be shown an ad similar to the one below. The ad will show that an Alzheimer's study is available and will invite the viewer to click on the ad to learn more. By clicking, they are redirected to your Alzheimer's study posting on ClinicalConnection.com where they can review the study listing and be referred to your study site.
What is the pricing for the Clinical Ad Network?
There is an additional cost for the Clinical Ad Network. It’s based on the standard Pay-Per-Click advertising model where a fee is automatically paid to the search engine (e.g., Google) each time someone clicks on your study ad. The actual fee paid to the search engine can vary based on the keywords and location targeted. Specifically, keywords and locations that are more competitive have a higher fee per click. We’ve made pricing simple for you by creating five different budget levels that all effectively drive traffic to your study posting.
Clinical Ad Network Budget Levels
When you select one of the budget levels, we create a customized campaign that allocates a certain percentage of the overall budget to be spent daily. Each time someone clicks on one of your ads, they are automatically taken to your study posting and the cost associated with that click is deducted from the overall budget. Just like with our study posting fees, Clinical Ad Network budgets are auto-renewed, unless you specify that the budget should only be used for a period of one month, then stopped. The various Clinical Ad Network levels are monthly budgets, meaning we will spend the entire budget selected within a 30-day period.
When you log into your account to post your study, you can review the level options and select the one appropriate for your budget. Active studies may also be upgraded by calling 1-800-887-0639 or sending an email to info@clinicalconnection.com indicating the study ID and Clinical Ad Network budget level you would like to use.
We are prepared to take on any recruitment project.
Send us an inquiry or call 1-800-887-0639 to discuss your project with our highly-trained staff.