The Clinical Ad Network is an additional service that can increase visits to your study posting and patient referrals through online Pay-Per-Click (PPC) advertising. It leverages the millions of people who utilize search engines like Google to find clinical trials and health information on the Internet. It takes experience and knowledge of best practices to create and deploy a successful Pay-Per-Click ad campaign. ClinicalConnection has been running effective PPC campaigns for over nine years.
How does the Clinical Ad Network work?
ClinicalConnection will create highly-targeted, text-based study ads that display online. These ads will be designed to use your advertising dollars strategically and efficiently. They will only be shown to people in and around your study market who are searching for health or clinical trial information for your study indication.
Here's an example for an Alzheimer's disease study in Phoenix: When someone in metro Phoenix navigates to Google and types in search terms (keywords) such as "Alzheimer's," "Alzheimer's studies," "memory research," etc., they will be shown one of your ads. The ad will explain that an Alzheimer's study is available and will invite the viewer to click on the ad to learn more. By clicking, they are redirected to your Alzheimer's study posting on ClinicalConnection.com where they can review the study listing and be referred to your study site.
In the above example, the ads would also be shown to people who search specific health and medical websites and type in relevant keywords.
What is the pricing for the Clinical Ad Network?
There is an additional cost for the Clinical Ad Network. It’s based on the standard Pay-Per-Click advertising model where a fee is automatically paid to the search engine (e.g., Google) each time someone clicks on your study ad. The actual fee paid to the search engine can vary based on the keywords and location targeted. Specifically, keywords and locations that are more competitive have a higher fee per click.
We’ve made pricing simple for you by creating five different budget levels that will effectively drive traffic to your study posting. When you log into your account, post your study, and indicate that you may be interested in the Clinical Ad Network, you can review the pricing options and select the appropriate one for your budget. Regardless of the budget level chosen, ClinicalConnection will create a customized campaign designed to generate more exposure for your study posting. For more information, please email us at firstname.lastname@example.org or call us at 800-887-0639.