ClinicalConnection has been managing Pay-Per-Click (PPC) marketing for centralized recruitment campaigns for over 10 years.

Our digital advertising experience is completely dedicated to the clinical trials industry. We have become experts at optimizing Pay-Per-Click (PPC) campaigns to reduce costs and increase patient conversions for trial accrual. PPC marketing is an effective way to increase the number of potential study beyond those from our PatientEdge™ database. We'll create a customized PPC campaign that will spend the budget efficiently to maximize conversions.

Our Approach

Keyword Analysis

The first step to creating a successful PPC campaign begins with researching relevant keywords that will trigger the PPC ads.

  • We compile a list of beneficial keywords using a proprietary keyword generation algorithm
  • Keywords with high search volume are vetted based on competition in the marketplace to determine which to utilize for campaign launch

Ad Copy Creation

ClinicalConnection begins with several ads using identified keywords in the copy to increase click through rates and conversions.

  • Ads contain a combination of keywords, indication-specific language and references to the targeted demographic
  • All ads are submitted to the client for IRB review

Campaign Launch

The initial monthly budget is divided by 30 days to ensure that the ads are displayed each day.

  • After the daily budget is depleted the ad will not show until the next day which allows the budget to last for the entire 30 day period.
  • Starting bids amounts are established by determining estimated ad placement

Optimization

Market performance is evaluated individually, recognizing that search behavior varies by locale.

  • The removal of under performing ads as well as keywords not generating adequate conversions
  • Keyword bid reallocation to maximize performance of beneficial keywords while weeding out less profitable ones

Take the next step in accelerating multi-center study enrollment!

Send us an inquiry or call 1-800-887-0639 to discuss your project with our team.


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