With more than a decade of experience in managing Pay-Per-Click (PPC) marketing specific to the clinical trials industry, we are experts at optimizing campaigns to reduce costs and increase trial accrual.

PPC marketing is an effective way to increase the exposure of your study beyond a listing on ClinicalConnection.com. We'll create a customized PPC campaign that will spend your budget efficiently to maximize conversions. .

Our Approach

Keyword Analysis

The first step in creating a successful PPC campaign begins with researching relevant keywords that will trigger the PPC ads.

  • We compile a list of beneficial keywords using a proprietary keyword generation algorithm
  • Keywords with high search volume are vetted based on competition in the marketplace to determine which to utilize for campaign launch

Ad Copy Creation

ClinicalConnection begins with ads using identified keywords in the copy to increase click through rates and conversions.

  • The keywords we identify are included in the ad copy to increase click through rates and conversions
  • In addition to keywords, ads contain , indication-specific text and references to the targeted study population
  • All ads are submitted to the client for review

Campaign Launch

The initial monthly budget is divided by 30 days to ensure that the ads are displayed each day.

  • After the daily budget is depleted, the ad will not show until the next day which allows the budget to last for the entire 30 day period.
  • Starting bid amounts are established by determining estimated ad placement

Optimization

Ad performance is evaluated market-by-market, recognizing that search behavior varies by locale. Modifications may include:

  • Removal of under performing ads as well as keywords not generating adequate conversions
  • Keyword bid reallocation to maximize performance of beneficial keywords while weeding out less profitable ones

Take the next step in accelerating multicenter study enrollment!

Send us an inquiry or call 1-800-887-0639 to discuss your project with our team.


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