Depression Clinical Trial Recruitment Across 22 U.S. Sites, Compared to the Industry Average
Overview
A leading pharmaceutical sponsor partnered with ClinicalConnection to accelerate enrollment for a multi-site depression clinical trial. The study involved 22 sites across the United States and aimed to identify qualified participants through targeted outreach and high-visibility online promotion.
Depression trials often face challenges such as identifying motivated candidates, ensuring geographic coverage, and maintaining engagement throughout the screening process. ClinicalConnection was tasked with driving high-quality referrals that would result in higher-than-average randomization rates for this study.
Recruitment Strategy
1. Targeted Email Outreach
ClinicalConnection identified members in its proprietary database who matched the trial’s age, location, and preliminary eligibility criteria.
- Total Members Emailed: 58,362
Messaging included a direct call-to-action to learn more and complete an online pre-screening questionnaire.
2. Optimized Trial Listing Placement
The trial was featured on ClinicalConnection.com and in email alerts, placing it in front of highly engaged individuals actively seeking clinical trial opportunities.
3. Nationwide Coverage with Local Precision
Referrals were geo-targeted to ensure candidates lived within a reasonable travel distance from one of the 22 participating study sites.
Results Overview
From the campaign launch to completion, ClinicalConnection drove consistent interest and high-quality referrals, leading to strong results at every stage of the recruitment funnel.
Detailed Recruitment Funnel
- Total Inquiries: 319
- In-Geo Referrals: 137
- Appointments Scheduled: 21 (15.33% — 53% higher than the industry average)
- Consents Signed: 5 (23.81% — within expected range of industry norms)
- Randomizations: 4 (2.92% — nearly 4x higher than the industry average)
Key Factors Behind Success
Highly Targeted Outreach
By leveraging ClinicalConnection’s high-quality member base, the sponsor reached individuals with both interest in depression studies and proximity to participating sites.
Strong Call-to-Action & Conversion Path
The direct email campaign and optimized listing generated a large volume of motivated inquiries, which translated into above-average appointment scheduling rates.
Superior Randomization Rate
While the consent rate was slightly below the industry average, the quality of participants who progressed through the screening process resulted in a randomization rate nearly four times higher than that of an average patient recruitment firm.
Impact
By surpassing industry benchmarks in two out of three major performance metrics, ClinicalConnection delivered a faster, more efficient recruitment process that ensured each participating site had a steady flow of qualified candidates.
The campaign’s success demonstrates that effective digital targeting, combined with a large and engaged member database, can overcome common recruitment challenges in depression trials.
Conclusion
This depression clinical trial’s recruitment campaign highlights ClinicalConnection’s ability to deliver 53% more scheduled appointments and nearly four times more randomizations compared to the average patient recruitment firm. The results underscore the value of ClinicalConnection’s direct-to-patient model for multi-site trials, enabling sponsors to meet enrollment goals on time while improving participant quality.
*Industry average data sourced from patient recruitment firm benchmarks shown in chart above.
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