Efficient Patient Recruitment for Healthy Volunteers Study in Lenexa, Kansas

Case Study: Healthy Volunteer Patient Recruitment Campaign in Lenexa, Kansas

Overview:

A clinical research site in Lenexa, KS, collaborated with ClinicalConnection to enhance patient recruitment for a study focused on healthy volunteers aged 18 to 64. Through a strategic, multi-channel approach, the site successfully increased engagement and secured a strong number of qualified referrals in a short timeframe.

Recruitment Strategy & Execution:

ClinicalConnection implemented a comprehensive outreach strategy to maximize recruitment success. The approach included:

Targeted Email Outreach: Two email campaigns were launched on July 8 and July 23, 2024, reaching a highly relevant audience from ClinicalConnection’s extensive database.
Digital Engagement Tactics: The study listing was optimized to attract and convert potential participants.
Data-Driven Optimization: Performance metrics were closely monitored to refine outreach efforts and maximize conversions.

Key Metrics & Outcomes

Members Targeted: 2,097
Email Open Rate: ~20%
Total Clicks: 1,638
Total Referrals: 94 (achieved within just 2 weeks of launching the campaign)

The recruitment campaign delivered strong engagement, generating 1,638 clicks and a ~20% open rate. Remarkably, 94 referrals were secured within just two weeks of launching the campaign, demonstrating the effectiveness of ClinicalConnection’s outreach strategies in rapidly connecting qualified participants with the research site.

Success Factors

Highly Targeted Outreach: The campaign precisely engaged a well-defined pool of healthy volunteers, increasing the likelihood of participation.
Strong Email Engagement: The ~20% open rate indicated compelling content and optimal delivery timing.
Rapid and High Click-to-Referral Conversion: With 94 referrals from 1,638 clicks within just two weeks, the campaign effectively transformed interest into study participation at an impressive pace.

Conclusion

By leveraging ClinicalConnection’s expertise in patient recruitment, the Lenexa-based research site successfully connected with eligible healthy volunteers, driving high engagement and securing 94 referrals in only two weeks. This case study underscores the impact of strategic digital outreach in accelerating clinical trial enrollment and achieving recruitment goals within a short timeframe.

Looking Ahead

As clinical research sites continue to seek efficient recruitment solutions, ClinicalConnection remains dedicated to delivering data-driven strategies that connect studies with qualified participants. This case study reaffirms the importance of targeted outreach and digital engagement in ensuring recruitment success.

Leading the Way in Digital Patient Recruitment

ClinicalConnection.com provides a patient recruiting clinical trials platform designed to help the clinical trials industry meet enrollment goals for research studies. ClinicalConnection.com has listed over 40,000 clinical trials in the U.S. and worldwide and referred more than one million participants to clinical research studies.